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Description
Client:
Hoohacoustic, the European manufacturer of the systems serving for the acoustic adaptation of theaters, cinemas, halls, record and radio studios.

Scope:
The visual identification of brand, marketing strategy, interactive design, search engine optimization, press advertisements.

Goal:
To make the company and its products a recognisable and luxurious brand through image campaign.

Solution:
After getting familiar with the variety and manufacturing possibilities, which make the brand stand out, luxurious quality and uniquely elegant looks of manufactured panels were identified. The high standard of products was considered a significant advantage since wealthy customers attach great importance to taste and stylish solutions.
The slogan "Hoohacoustic: elegance of sound", which is multidimensional in terms of meaning, has began an official motto of the company and the central motif of the brand image strategy.
Interactive marketing has been backed by traditional advertising. The series of ads "Where the sound is really important" made the prospective customers familiar with the scope of usages of the company's product. By stressing the professional character, the series build up in customers minds, an image of cheaper brands as amateur products.

Description
Client:
Hoohacoustic, the European manufacturer of the systems serving for the acoustic adaptation of theaters, cinemas, halls, record and radio studios.

Scope:
The visual identification of brand, marketing strategy, interactive design, search engine optimization, press advertisements.

Goal:
To make the company and its products a recognisable and luxurious brand through image campaign.

Solution:
After getting familiar with the variety and manufacturing possibilities, which make the brand stand out, luxurious quality and uniquely elegant looks of manufactured panels were identified. The high standard of products was considered a significant advantage since wealthy customers attach great importance to taste and stylish solutions.
The slogan "Hoohacoustic: elegance of sound", which is multidimensional in terms of meaning, has began an official motto of the company and the central motif of the brand image strategy.
Interactive marketing has been backed by traditional advertising. The series of ads "Where the sound is really important" made the prospective customers familiar with the scope of usages of the company's product. By stressing the professional character, the series build up in customers minds, an image of cheaper brands as amateur products.